I am happy to learn the television industry is taking this threat seriously and considering proposals that would make television-viewing more flexible:
Mr. Poltrack of CBS said that according to his network's research, a large number of viewers would welcome the chance to pay $1 to watch each television show, if they could do it on their own schedule and with the ability to skip commercials. With commercials, they'd be willing to pay 50 cents. And because the average viewer sees only half of a show's episodes, he said, this on-demand viewing won't hurt the regular showing.In my view, the faster the media companies bring ideas like this to the market, the better. They could even take advantage of BitTorrent's filesharing principles and reduce the cost for providing online content. I hope they avoid the pitfalls that snagged the music industry, like placing too many restrictions on use and attempting subscriber fees.