Thursday, December 01, 2005

So Stupid It Hurts

So we're planting P.R. pieces in Iraqi media outlets. I can't say I'm shocked. As some of the comments in the story point out, these sorts of stunts continue to drag our credibility through the mud. I can't help but recall the Defense Science Board's insightful Report on Strategic Communication (blogged here). Now a year old, I still believe it to be the single most intelligent document on the War on Terror. The report stated:

"Information saturation means attention, not information, becomes a scarce resource. Power flows to credible messengers. Asymmetrical credibility matters. What's around information is critical. Reputations count. Brands are important. Editors, filters, and cue givers are influential. Fifty years ago political struggles were about the ability to control and transmit scarce information. Today, political struggles are about the creation and destruction of credibility."

There are some very smart people in our government. Sad that nobody pays attention to them. Al Qaeda doesn't need to destroy our credibility. We do it to ourselves, over and over and over again.

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