On the Horizon: Even Safer Tobacco?

Star Scientific appears to be a company committed to producing low-carcinogenic tobacco products. They were recently in the news because the FDA has refused to regulate their upcoming product Avira tobacco lozenge. The company claims that this lozenge, as well as their moist and dry snuff, will have nitrosamine 'levels that are extremely low, even when measured in “parts per billion”'. My understanding is that Snus has levels around 3 parts per million. Perhaps we will end up having even safer alternatives to Snus if the price is right. I also commend them for trying to make low carcinogen cigarettes. These types of products have been too long in coming and are likely to save our health care system significant amounts of money if they come into general use.